LESSON BTS CG 2 FRIDAY THE 20 TH OF FEBRUARY

 

Lesson bts cg 2 FRIDAY THE 20 TH OF FEBRUARY

WORDS OF THE DAY 

IN PHONETICS 

 ə ˈriːteɪlə ( ˌʌn commercant )

ə tɪlt ( une caisse) = ə ʧɛk aʊt

ə ˈlɔɪəlti kɑːd ( Une kɑːt diː fidelite )

ə kəmˈpɛtɪtə = ə ˈraɪvᵊl ( ˌʌn kənˈkʌrᵊnt )

ə ˈprɒfɪt ˈmɑːʤɪn (Votre mɑːʤ diː ˈprɒfɪt )

(tuː) ɜːn ə ˈlɪvɪŋ = (tuː) meɪk ə ˈlɪvɪŋ

(tuː ) meɪk ɛndz miːt

(tuː) ɡəʊ ˈbæŋkrʌpt ( faire banque ruːt / faire faillite)

(tuː) ʃʌt daʊn = (tuː) kləʊz daʊn

ðə ʃɒp ˈwɪndəʊz ( les vitrines)

(tuː) peɪ rɛnt ( ˈpeɪər ˌʌn loyer)

ðə ˈleɪbə kɒst ( le cout diː lɑː meɪn diː ˈɜːvrə)

A retailer  ( un commerçant )

A tilt ( une caisse) = a check out

A loyalty card ( Une carte de fidelite )

A competitor = a rival ( Un concurrent )

A profit margin (Votre marge de profit )

(to) earn a living = (to) make a living

(to ) make ends meet ( joindre les deux bouts ) 

(to) go bankrupt ( faire banque route / faire faillite) 

(to) shut down = (to) close down

 the shop windows ( les vitrines) 

(to) pay rent ( payer un loyer) 

the labour cost ( le cout de la main d 'oeuvre)  

 

STEP 1 HERE IS THE PROBLEM  DESCRIBE

I see the two retailers closeD 

Brick and mortar shops have closed

They have no sales 

STEP 2 WHAT SOLUTIONS WOULD YOU SUGGEST ?

 

STEP 3 CHECK MY VOC FILE AND PICK THE ONE YOU THINK WOULD BE THE MOST EFFICIENT

SHOPPING   VOC FILE

PROBLEMS FOR THE HIGH STREET

THE SOLUTIONS

-        too many products  are imported from abroad / from overseas -        the prices in shops are higher / are more costly -        there is Fierce competition -        there is fierce competition from online platforms -        there is a Difficult economic context with people being poorer -        it is difficult  to keep up with( garder le rhythme) of fashions and trends -        Customers want to save money and are asking for discount -        Customers want to have 24hour access to shops -        with the internet it is easier to compare prices

-        we need to propose high quality product -        we must offer product at the right price -        we must do efficient promotion -        we must use  the latest (la plus récente) technology -        we should Be innovative -        we have to improve customer services -        we  must be closer to customers -        Specialised stores  are more likely to survive -        we have to Reduce the profit margin -        we must  click and mortar stores that is have a physical stores and a website to advertise our products -        we could  encourage customer loyalty with loyalty cards(carte de fidélité) -        we must provide (fournir) new services such  click and collect where customers order on line but then come in the shop to collect their purchase -

 

STEP 4 I BELIEVE THIS IS RESPONSIBLE FOR THAT DISASTER . WHY ?

 

 

STEP 5 WHAT ARE THE PROS AND CONS OF AMAZON ?  SO LET US COMPLETE THE LAST CATEGORY 

the workers want ….	the CEO of amazon
Better wages Defend  someone’s rights There is Strength in numbers( plus on est nombreux plus on est fort) Negotiate ·        A sweatshop = a workshop where people are exploited ·        Dangerous = risky = harmful ·        Hazardous material = dangerous equipment ·        Abuse (maltraiter) ·        Fair wages ( des salaires justes) ·        Improve (améliorer) ·        (to) Work long hours ·        Difficult = dire  working conditions ·        Forced to work overtime The pressure of Unrealistic demands The productivity rate ( the rate = le taux) They struggle ( to struggle to do sth = lutter pour faire qqc)to keep up with the rate (to) expect someone to do sth ( s’attendre à ce que qq fasse qqc)	Create jobs Wages = salaries Prices will rise = will increase Be competitive THE COMPANY Has to pay for the promotion of their products The marketing Provide ( fournir)jobs Innovation costs money Career opportunities High salaries A great customer service Provide a reliable ( fiable) customer service Be the largest online marketplace nowadays
Other customers blame Amazon for	The plus for customers
Killing the competition Be difficult to return a product Increase prices Destroying local markets and producers boosting overconsumption creating waste and pollution creating an addiction	…a large range of items / objects ……………………….. …easy to use the delivery is fast the products are of good quality ………………………….. ……………….

 

STEP 6 LET US STAGE A STRIKE AGAINST THE CEO OF AMAZON JEFF BEZOS

 

homework 

 LEARN THE LESSON AND THE WORDS IN RED

ENJOY YOUR HOLIDAYS !