LESSON BTS CG 1 MONDAY THE 15 TH OF DECEMBER

 

THE FOOD PROJECT

SESSION 5

GOAL : shrinkflation  greedflation SKIMPFLATION

 

WORDS OF THE DAY 

moreover = besides = furthermore ( de plus ) 

because = since = as ( parceque + phrase) due to = owing to = because of ( en raison de + nom) 

thus = so = therefore = as a consequence 

in my opinion = as for me 

 

inflation which means an increase in price 

Greed ( avarice) 

Shrink ( rétrécir) 

Purchase = buy ( acheter) 

(to) rise = augment = increase = surge = skyrocket = soar (AUGMENTER)

 TEST  CF BLOG HERE 

 https://www.blogger.com/blog/post/edit/5719326058535266360/2715354225845047467

 

STEP 1 YOU ARE THE MANAGER OF A FOOD COMPANY SELLING CRIPS. HOW WOULD YOU BOOST YOUR PROFITS ?

 1. i would create a more immersive and personalised experience with an app targeting consumers and allowing them to create a unique product

I would increase the advertising budget to attract more customers 

I would innovate and create new products 

 

 

STEP 2 HERE ARE SOME OPTIONS 

 TWO OPTIONS read the text and be able to present it to the rest of the class

1.Define the strategy

2.Explain its advantages and disadvantages

 

 

TEXT A Shrinkflation: Same price, less product 

‘Shrinkflation’ refers to a reduction in the quantity or quality of a product while the price remains the same. Production costs increase to a lesser extent while e-commerce businesses maintain the same retail price. The main advantage is that users generally don’t spot these changes. However, they do notice that prices remain unchanged despite inflation. This strategy is less likely to damage the brand or retailer’s corporate image. 

 this strategy implies a reduction in quantity while the price remains the same 

 

 

 

TEXT B Greedflation: is a price rise necessary or opportunistic?  

The term ‘greedflation’ refers to a price rise introduced by companies to take advantage of inflation and boost their profit margin, even if they do not need to. Production costs have not risen enough for price increases to be justified. However, price rises do not usually surprise consumers in a context of widespread inflation.

Opting for a greedflation strategy sometimes results from entrepreneurs’ wish to increase their salary at the expense of the market situation and users. When customers uncover this practice, it can negatively affect sales and damage the company’s image. The company will be perceived as unethical and showing a lack of empathy with the society in which it operates.

 

 this strategy implies ( implique) increasing the price for no particular reason but just by pretending that your costs have exploded.

 

 

 

 

 

 TEXT 3 SKIMPFLATION

Unveiling Skimpflation

Consumers, however, face more challenges beyond super-shrinkflation. The food industry is now accused of employing a subtle tactic known as "skimpflation." This strategy goes beyond altering packaging or quantity; instead, it involves making slight modifications to product recipes. These alterations are often discreet: a reduction in the egg content in mayonnaise, a decrease in the number of olives in olive oil, or, in the case of businesses, a lowering of the quality of service.

Skimpflation, in essence, is a nuanced approach to cost-cutting. Companies seek to maintain the facade of unchanged products or services while subtly diminishing the quality or quantity. The impact is insidious, as consumers may not immediately recognize these subtle changes, and even if they do, they may struggle to articulate why the product or service seems less satisfactory.

Vocabulary help :

(to) involve ( impliquer)

Slight = small

A recipe ( une recette)

(to) cut cost = (to) reduce costs

(to) struggle = (to) fin dit difficult

 this strategy implies reducing the quality of the products while the price remains the same.

 

Step 3 present to your classmates

STEP 4 SO WHAT WOULD BE YOUR CHOICE ?

STEP 5 SOME ACTIVITIES AND A QUIZ

https://api.fr.nolej.education/shared/activities/Nzc3MGM3ZWYtNGYwMS00ZmYyLWEyMDctYmI0YWRkYzYzN2ZjOjkwMTlhNTViLWRlNDgtNDc0ZC1hNDQ0LThhMWI5ZThiMmQzMDowZWU5YzE3Ni02MDc1LTQwNjItOTIyZS1hNDNhZTk5MzhiYTQ=

 

here are the key points 

 

• Shrinkflation reduces product quantity or quality while maintaining the same price, often unnoticed by consumers.
• Greedflation involves ( implique)  raising prices to increase profit margins, risking consumer perception of unethical behavior.
• Skimpflation subtly modifies product recipes ( recettes) or reduces service quality to cut costs,= to reduce the costs ( costs = les couts) often going unnoticed( ne pas etre remarqué)  by consumers.
• Skimpflation can lead to a gradual decline in consumer satisfaction and trust over time.
• Companies use strategies like shrinkflation, greedflation, and skimpflation to navigate inflation and economic challenges.
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• HOMEWORK FOR FRIDAY 
• no mock exam but savoir définir shrinkflation/ skimpflation/ greedflation 
•  + apprendre les mots en rouge .