cours anglais renforcé

lesson anglais renforcé
Friday the 29 th of january
aim: the purpose of advertising
how to create a slogan

the word of the day:
word of the day:
incite someone to do sth( inciter qq à faire qqc)
make some + BV
lead so to+BV
have so + BV
drive so to+BV
get so to+BV
entice so to+BV
_______________________________

SHOW AND TELL : Kevin did a presentation on the Irak war and the American casualties.

WHAT IS THE PURPOSE OF AN AD?
TV ad = a commercial
to advertise a product
an advertiser
the purpose/ goal/ aim / target
the purpose of an ad is to make us buy a product or a servie
it is to convey a message effectively= efficiently
it is to convince us that this product is essential for our well-being/ happiness/ lifestyle
it is to have returns = to make money= to make a profit
an ad plays with our emotions to incite us to purchase what they are promoting
it is to keep us in style= fashionable = trendy

WHAT ARE THE INGREDIENTS OF A GOOD AD?
how make a good ad:
a sexy edge/ side to it
emotions
humour
IT must be easily momorised
it must contain a good slogan
it must include a catchy(accrocheur) slogan
it must put forward the quality of the product
it has to be in tune with fashion and with our time= relevant(approprié= pertinent= en relation avec) to our time
thus it is bound to be modern

CREATE YOUR ONW SLOGAN

SECOND HOUR : IN THE LAB preparing our brochures, leaflets and quiz for our trip to Great britain .
OR imagining a dialogue to teach us how to react in some practical situations.

NO HOMEWORK BECAUSE OF THE MOCK EXAMS IN ONE WEEK'S TIME.