LESSON BTS CG 1 THURSDAY THE 28 TH OF NOVEMBER

 LESSON BTS CG 1 THURSDAY THE 28 TH OF NOVEMBER 

GOAL : 

shrinkflation 

greedflation 

WORDS OF THE DAY 

THE SURVIVAL KIT FOR THE BTS :

moreover = besides = furthermore ( de plus ) 

because = since = as ( parceque + phrase) due to = owing to = because of ( en raison de + nom) 

thus = so = therefore = as a consequence 

in my opinion = as for me 

inflation

Greed ( avarice) 

Shrink ( rétrécir) 

Purchase = buy ( acheter) 

(to) rise = augment = increase = surge = skyrocket = soar (AUGMENTER)

STEP 1  so what should we do ? WHICH SOLUTION IS THE BEST IN YOUR OPINION ?

Expressions : advice

 Opinion :

 in my view..

To my mind ,…………………

in my opinion,………….

in my viewpoint,…………..

as far as I am concerned ,…………….. 

 

 In my opinion i would choose food labelling because = since = as i can see the quantity = amount of sugar in the product

AS FOR ME  the best solution is the food labelling because the consume after buying the food can see the quantity of salt and sugar .

GRAMMAR RULES 

WOULD + BV 

AFTER + VERB + ING 

TO CHOOSE ( choisir) 

STEP 2 TODAY IS THANKSGIVING 

Today is thanksgiving in America that is the equivalent of Christmas in Europe.

On this day all american families eat turkey and get together and exchange gifts.

Tomorrow will be BLACK FRIDAY  that is a day when shops give discounts ( réductions) on line .

It is always on the FRIDAY after THANKSGIVING because it is the day when people sell the gifts they do not want  and the shops sell the products that have not sold before.

To sell more products the shops do discounts = reduce the price of the products .

On BLACK FRIDAY YOU CAN MAKE GOOD BARGAINS 

a discount = une réduction 

a bargain = a good deal .

STEP 3 YOU ARE THE BOOS OF A COMPANY . WHAT OPTION WOULD YOU CHOOSE TO SELL YOUR PRODUCT :

 TWO OPTIONS read the text and be able to present it to the rest of the class

1.Define the strategy

2.Explain its advantages and disadvantages

 

 

TEXT A Shrinkflation: Same price, less product 

‘Shrinkflation’ refers to a reduction in the quantity or quality of a product while the price remains the same. Production costs increase to a lesser extent while e-commerce businesses maintain the same retail price. The main advantage is that users generally don’t spot these changes. However, they do notice that prices remain unchanged despite inflation. This strategy is less likely to damage the brand or retailer’s corporate image. 

 to shrink = retrecir 

with this option , you shrink = reduce the amount of product but you do not change the price.

 

 

 

 

TEXT B Greedflation: is a price rise necessary or opportunistic?  

The term ‘greedflation’ refers to a price rise introduced by companies to take advantage of inflation and boost their profit margin, even if they do not need to. Production costs have not risen enough for price increases to be justified. However, price rises do not usually surprise consumers in a context of widespread inflation.

Opting for a greedflation strategy sometimes results from entrepreneurs’ wish to increase their salary at the expense of the market situation and users. When customers uncover this practice, it can negatively affect sales and damage the company’s image. The company will be perceived as unethical and showing a lack of empathy with the society in which it operates.

 

 greed = avarice 

 with this strategy you sell the SAME  amount of product but you increase the price .

 

 

 

 

 

 

 HOMEWORK :

JEUDI 5 DECEMBRE :

you have a mock exam (examen blanc) 

POUR REUSSIR VOUS DEVEZ REVISER :

1. la methodologie ( distribué en classe ou à cette addresse:

 https://www.pearltrees.com/private/id87841037?access=471b3699235.53c590d.a6c2871d3be5de17481f2bcccc4d4dad

2. revisez les cours sur la nourriture cf blog  du 17 octobre au 28 novembre 

3. revisez la fiche de vocabulaire sur la nourriture distribué en classe ou à cette addresse:

https://www.pearltrees.com/private/id87841037?access=471b3699235.53c590d.a6c2871d3be5de17481f2bcccc4d4dad